Pitch-spiration

My social media habits have reduced dramatically over the last couple of years. Instead of trying to post things relevant and frequently, I am not using Twitter as a way to follow people in my industry to keep up with what they are up to, and every once in a while they tweet out a piece of gold. This comes from DaveDye.com and this is what I wanted to share.

As a lover of *good* advertising, being able to get a glimpse of one of the leaders of 1990’s advertising agencies pitches is a dream come true.

Here David Abbott from BBDO UK, pitching the famous BT Bob Hoskins “It’s Good To Talk”

 

It’s 42mins of creative insight from research provided by the client BT. Research is imperative to any next step in business as it is only knowing how customers think which can lead creatives to be able to deliver an effective message which drives the consumers towards the intended desirable behaviour.

 

 

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