I am always on the look out for events occurring, for chances to hear guest speakers, networking or just to learn something new.
Internation Conference on Mindfulness took place in the middle of July, here in Amsterdam and I got the opportunity to attend the retreat. This isn’t for hippies, nor wanna be yogis, but was presented by the professional academics from around the world,
Professor Mark Williams, Clinical Psychologist from Oxford University,
Professor Ronald Epstein, Family Medicine, Psychiatry and Oncology from University of Rochester School of Medicine
Willoughby Britton, Assistant Professor of Psychiatry and Human Behaviour and Behavioural and Social Sciences at Brown University.
Professor Samuel Wong, Family Medicine from Chinese University of Hong Kong.
This is to name just a few. It really was showing that modern medicine is now catching up with this busy world, and how we need to acknowledge that the humming from the mobile phones, trains, building sites, boats, planes, and constant chattering around the cities, plays havoc with our internal system. We may be present physically, but our minds are in several other dimensions. We need to stop and listen to our bodies, see how things surely affect our inner self and then allow the brain to take over and work with your true inner self.
How Brands Grow, March 2018, referencing the ever popular book by the same title by Professor Byron Sharp, Marketing Science and Director of the Ehrenburg-Bass Institute, Australia. Upon hearing of his impending arrival, I grabbed the opportunity to head to Den Haag and hear him give his keynote speech. It is enthralling to hear someone with such expertise for their subject, show, through research conducted, their findings and be able to simplify marketing principles to just 7 simple rules with 3 marketing laws to adhere to. Now, not everything is 100%, there are exception to rules, and as Agatha Christie once said :
“I often wonder why the whole world is so prone to generalise. Generalisations are seldom if ever true and are usually utterly inaccurate.”
So, having being taught the traditional Kotler marketing techniques in the past, this new modern twist certainly gives food for thought in this advanced technological era. When YouTube viewers have 5 seconds to decide if they want to see your ad or Skip it (Roughly 65% of viewers skip ads at first opportunity- IPG findings 2017) the key is connection. Through mental and physical presence – always being viewed, seen or in the mind of the consumer, and the consumer is everyone. Mass marketing is key right now to resonate through continuous impact of visual and audio opportunities.